The Trade Desk Dsp

As the largest independent demand side platform dsp we have one of the most ubiquitous cookie footprints in the world.

The trade desk dsp. Whether building upon your foundational knowledge of core trading principles or exploring the ins and outs of the trade desk platform specifically laying the groundwork sets you up for success in your day to day role. The trade desk reframing and pushing itself as the vehicle for brands and agencies to have their own identity assets and have those be portable across channels was a smart play hanlon said. Now we re giving away our proprietary cookie id for free with the unified id solution by letting any other dsp supply side platform ssp data management platform dmp or data provider match audience data using one of the most prevalent ids in the ecosystem we re. Walmart media group wmg the retailer s advertising business is running a bake off between xandr and the trade desk to be its dsp partner for off site advertising.

As the biggest non walled garden dsp the trade desk has the largest cookie pool and can offer the most benefits for high match rates with its platform. We built our media buying platform to power a more engaging and inspiring ecosystem for everyone. The trade desk is a global demand side platform dsp headquartered in california united states and listed on the nasdaq as ttd. Our media buying platform helps deliver a more i.

Suzanne frey an executive at alphabet is. The trade desk is changing the way global brands and their agencies advertise to audiences around the world. The trade desk media for humankind we re transforming media for the benefit of humankind advertising it s what fuels the open internet and supports content creators journalists and the open exchange of information and ideas. The trade desk is a global demand side platform dsp headquartered in california united states and listed on the nasdaq as ttd.

Through its real time bidding technology platform media buyers can target specific audiences with customized interactions across a variety of formats and devices. For programmatic buyers agency trading desks demand side platforms dsps direct response retargeters and brand advertisers that use the trade desk as their primary dsp can access our inventory via our appnexus sspas well as via prebid header biddingthrough rubicon project index exchange and pubmatic.